Gucci Cruise 27 in New York, Show Film
For Gucci Cruise 2027, Fantastic collaborated with the House for the second time to bring the show to the heart of Times Square, New York City.
Through art direction and film direction, the project transformed the district’s iconic screens into a large-scale visual experience, combining a specially produced hero film across 48 screens with a live runway broadcast across 27 others. Over two and a half hours, a 13-camera setup, including two drones, and three simultaneous live editing systems orchestrated the broadcast, amplifying the show’s presence while maintaining the flow of city traffic and pedestrian movement.
Client: Gucci
Project: Gucci Cruise 2027
Location: Times Square, New York City
Services: Art Direction, Film Direction
